Innovation begins in the mind. When you decide to change, innovate, adapt or improve a product or service, you immediately enter into a new reality.
Sometimes there’s nothing wrong with your product. Sometimes there’s everything wrong with your customer’s experience with your product. It’s baffling when a customer is ecstatic at the
As society, technology, and the markets of the world change, so are consumer’s expectations of the products they use and the brands they choose to
If there’s anything keeping us awake at night here at Parari, it’s the steady, silent downfall of American innovation. The decline in innovation affects every