IRAC

Redefining 21st Century Manufacturing

Summary:
Create a brand, website and marketing collateral for a machine gun replica manufacturer

Challenge:
International Replica Arms Company (IRAC) is a 40-year old company that specializes in the design and manufacturing of replica machine guns. Parari was tasked with revamping the brand, creating a website and provide marketing collateral and sales support.

Result:
After extensive analysis, we found IRAC appeals to three primary markets: military vehicle restoration enthusiasts, military contractors and film prop houses. Knowing this, we created a versatile brand identity that would appeal to each of the markets, as well as position the brand as a leader in the market.

We centered our design efforts around the trinsic and intrinsic value each product possesses. This meant focusing on product-specs, as well as highlighting the craftsmanship that went into each one.

Parari has managed all aspects of the brand’s identity, marketing and lead generation. By focusing on nurturing tribes of brand-enthusiasts and generating inbound leads, we have grown IRAC to realize year-over-year revenue growth. Additionally, our team has been able to place the company in TV

Client: IRAC, LLC

Services Provided:

• Brand Strategy Consulting
• Web Design
• Graphic Design
• Copywriting
• Film Production
• Media Placement
• Advertising
• Catalog Design
• Marketing Collateral Design
• Social Media Management