OpEx

Visualization Measured
at the speed of combat

Summary:
Create a name, brand identity, marketing collateral and microsite for an innovative military-centric training and simulation software (in production)

Challenge:
The US Army Training and Doctrine Command (TRADOC) G2 are leaders in the training and development of the United States Army. Having worked closely with the Army, Parari and Threat Tec teams identified an opportunity to improve how soldiers learned battlefield strategy.

Result:
The end result is OpEx, which is short for “Operational Exercise.” The innovative software leverages new technologies, including desktop and VR visualizations, to create a seamless training experiences that can be integrated with virtually any military system.

Parari creatives were tasked with naming and developing the software’s visibility across the military. Working closely with the Army client, we created a brand the targeted military senior and enlisted audience members. By creating attractive and easy-to-understand marketing collateral, we have been able to reach and educate top decision makers, gain support and increase interest within the Army.

Client: U.S. Army

Services Provided:

• Brand Consulting and Design
• Product Naming
• Logo Design
• Graphic Design
• Marketing Collateral Design
• Microsite Design