VEZI

Changing how
products are owned

Summary:
Name and develop a comprehensive brand strategy, identity, marketing collateral and media production for an innovative digital product.

Challenge:
VEZI eliminates paper manuals and lets people interact with products in a whole new way. This application allows users to access 3D animated product manuals right on their phone. Parari creatives were tasked with developing a comprehensive brand identity and marketing for a new digital product that eliminates paper manuals and lets people interact with products in a whole new way. This application allows users to access 3D animated product manuals right on their phone.

Result:
Parari creatives designed a compelling, memorable and exciting brand identity. From name and logo, to UI and final invoice, parari creatives meticulously designed every detail of how VEZI would be recognized and used in the marketplace.

Client: VEZI

Services Provided:

• Brand Strategy Consulting
• Market Research and Planning
• Copywriting
• Product Naming
• Identity Design
• Web Design
• Marketing Collateral Design
• Media Production
• UX/UI
• Usability Studies